The functionality is something we take for granted with Peak Performance. But how can we show that ski clothes can be fashionable? Fashion is more about how you feel in the clothes and how well you match or mismatch the environment. To show this we created a jacket that controls weather, sound and surroundings. See the match, feel the fashion.
Prototyping and building the tech
We prototyped a few solutions as the concept evolved. One that died along the way was swiping infront of the screen to switch between the locations(video to the right). But we ended up with bend and capacitance sensors in the finnished prototype.
Don’t only take the fashion to the slopes, take the slopes to the fashion. By arranging a high end fashion show with the twist that the models control the weather, sound and surroundings with the clothes, we would give the collection the edge it deserves. It would also clearly demonstrate, visually, that the clothes fit the urban environment as well as the ski slopes.